Website Promotion

IMAG Internet Marketing > Website Promotion

Website Promotion is the act of drawing attention to your website, the process of gaining publicity or "getting the word out". Of course the easiest way to do this online is through a search engine optimization and internet marketing campaign like the ones offered here at IMAG Studios.

However in all the hype of Internet Marketing, it's important that you don't ignore existing avenues for promoting your online business. Often promoting your website offline can help it rank better online. Here are some traditional methods that many website promoters forget about.

Include Website Information on Business Cards:
This seems obvious enough, but i am continously surprised to receive business cards on a daily basis with no internet contact information. Having a website address on your business card allows someone to have an informal avenue to learn about your services and products in the comfort of their own home.

It can effectively turn a small inexpensive business card, into a full color brochure.
If you are operating a start-up and don't currently have business cards, I recommend using a company called Vista Print. Vista Print offers free business cards (you pay shipping). Yes they really are free, the cavet is they put a small "vista print" emblem on the back of your card which is harmless enough.

You can learn more about Vista Print and their free business cards at: http://www.vistaprint.com - IMAG Studios is in no way affiliated with VistaPrint. It's just a good service.

Website Promotion throughCross Promotion in Advertisments:
If your business involves using classifieds to list products, in addition to a phone number include your website address. If you are sending out thousands of pieces of mail to potential customers, make sure your website address is included.

We have a client who uses billboard advertising to promote month to month sales for their store. They have found a very noticable difference in direct traffic hits simply by including their website address in the billboard wrap.

Remember, the idea of your website is to give customers additional avenues to contact you and generate sales.

Website Promotion with Free Tools or Services:
If you run a mortgage business, it can be as simple as including a mortgage loan calculator on your website. Offer a downloadable menu for your restaurant, or the ability to place take-out and delivery orders online.

Website Promotion by Running a Contest or Giveaway:
A monthly contest could help you capture business, it's also fantastic link-bait to help drive new links to your website.

Website Promotion by Offering an Internet Discount:
It's long been established that people see greater value in regular, consistant sale promotions rather then larger single opportunity discounts. It builds value in your business, and gives consumers the impression your website always offers good deals.

Need proof? Look no further then your local department stores, your local car dealerships, your mattress outlets. They have all mastered the art of the "never ending sale". Of course the sales always supposedly end, but in reality the terms just change slightly and the deals may disappear for a few days but in the end there is always a deal to be had.

Now that your ready to take the initative offline, let's get to work online. Call 1-888-749-3832 to discuss how our Internet Marketing opportunities and services can help your businesses online website promotion.