Keyword Research and Analysis for Search Engine Optimization

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Florida SEO Keyword Research & Analysis > SEO Keyword Research Analysis

The single most important aspect of any Internet Marketing campaign for Search Engine Optimization, reputation management, pay-per-click, and just about any type of internet advertising. Keyword Research Analysis is absolutely vital online.

Having a Research Plan:

While the actual plan for keyword research and analysis varies depending on the website, there are some general guidelines that can assist in your keyword research and analysis.

Research: Understanding where you are:

What keywords does your website currently target?
What keywords does your website currently rank for?
What keywords are your individual pages optimized to target?
- Are those pages ranking for targeted keywords? If not, why?
If yes, can they be improved? Can the keyword base be expanded?
What does your link-neighborhood look like?

Analysis: Understanding your target audience:

What is your goal for the website?
Are you looking to attract more local searches or a broader audience?
What are people searching for in releation to your business, products, services?
Are there untapped long-tail keyword combinations?
What type of PPC advertising is taking place on those keywords.
- Are the top performing PPC ads generating the same type of traffic you want to draw in for your website? (Some keywords are used by searches for reasons other then what you expect)

Keyword Research: Understanding the enemy with competitive analysis

Who is your competition on keywords you currently rank for?
Who is your competition on keywords you would like to rank for?
How many backlinks do they have?
Are their backlinks targeted on theme?
What is their level of search engine optimization?
What is their level of content offering?
What is their frequency of update?
What is the age of their website age?
Do they have specific partnerships to their advantage?
Do they have specific weaknesses?
What is a breakdown of keywords they rank for search engines?
What is their estimated exposure to search volume per month?
What is their estimated traffic delivered?
Is their website managed under a Monthly SEO program, managed in-house or done previously in a single optimization by a search engine optimization specialist?

These are just some of the first steps in developing a plan of action to optimize your website. Only when you have a firm understanding of the current landscape of SEO in your market will you see the path to increasing your search rank online.