Webpages under the SEO section have achieved organic rankings. The benefits of this are numerous when comapared to paid advertising listings. While we won't go into depth about the pros and cons here, I can give you a few examples of the benefits of our type of Internet Marketing, that is Search Engine Optimization to achieve higher search rank positioning.

Your website ranking tends to be far more stable. Advertised listings fluxuate based on budget, click thru relevancy, competitor bids and many other factors. When you have a natural organic ranking your website also gains authority and credibility in the eyes of search engine users.

It's true that many of the text ads are designed to fool people into thinking they are natural and not paid results, however just as once upon a time banner advertising was considered an effective method of reaching customers they have become a relic today invisible to almost all web users. When was the last time you clicked an ad? This is the same as with paid text advertising, slowly customers are learning to "ignore" the ads, and as this happens competition and cost for the few remaining clicks will be driven up.

Note: It is true that yahoo search markeitng and google adwords have made strides to ensure that their paid text advertisments are relevant to searches. For instance google penalizes websites that have little to do with their targeted keywords with higher costs, and rewards relevant ones with lower cost.

That of course brings us full circle to a very important point. How does one increase relevancy and lower your paid text ad costs? Through Search Engine Optimizaiton of course.