IMAG Studios Search Engine Placement Firm > Search Engine Optimization Specialist
Search Engine Optimization Specialist
A good search engine optimization specialist often has a skilled technical background, a strong fundamental understanding of how the Internet works and how that relates to search technology and websites.
A good search engine optimization specialist will not only understand the technical aspects of improving search engine rank, but also understands how people search. A talented search engine optimization specialist will earn in excess of $100,000 per year for the simple reason that they must wear many hats on any given day.
For instance a Search Engine Optimization Specialist will:
Be a good Content and Sales copy Writer
It's important that any SEO understands how to write effective ad copy. Not just for search engines, but also how it pertains to individual people. You will often find webpages filled with non sensical information. These pages were written purely for search engine benefit. A true SEO will write content for search engines and people.
Be an obsessive Researcher
Understanding the basics of search engine optimization means that you can modify the code of a website and change the content of a website to allow for easier crawling by search engines.
Research is of vital importance for SEO's however, since they must also know what people are searching for. Often we find that our clients have had their websites optimized by web designers who have targeted search engine keywords their client believed were relevant to their business.
Unfortunatly the actual search terms people use can be vastly different. One of our Automotive SEO clients, a Car Dealership we did Internet Marketing for in Orlando Florida had targeted numerous local cities and counties.
While their website ranked number 1 for every one of their keyword terms, the total traffic generated per month from these searches was under 60. By conducting research we were able to identify the right keywords and increase their number visits over 100 fold.
