Florida SEO Keyword Research & Analysis > Search Engine Keyword

It's all about the keyword.

By this point I will assume you understand exactly what a search engine keyword is. If not, feel free to email me and I will be happy to share it with you and explain in greater detail.

Developing and using the right t list of keywords will make or break your websites internet promotion efforts. It's easy to use search engine optimization to improve a websites search rank for poor keywords. Poor keywords are useless to you however, since they have little to zero searches per month, except maybe for you if you've mistakenly targeted them.

A good way to avoid this is to do proper keyword research and analysis prior to beginning your search engine optimization efforts. Once you have an understanding of your current position, market and where you need to go you might be wondering exactly how to put together that keyword list.

The wrong way to develop keywords:

Developing a keyword list is as easy as sitting down in a brainstorming sessions at Denny's restaurant randomly quizzing the waitress and other customers.

False! Developing keywords in random method such as this will probably yield a few keywords, typically very short and very competitive. It will also generate many useless long-tail keywords that are poor keywords and generate very little to non-existant traffic.

The right way to develop keywords:

You've done your keyword research and analysis right?

Take a look at the keywords your competition is using. This is a good start, and your neighbor will LOVE new compeition on their keywords. Why should they have all of your future customers to themselves?

In order to truly get quality keywords you need to understand traffic volume and search patterns. Short of having direct access to Google's logs, there are some decent tools to help you get started. I've listed some common keyword tools below:

Wordtracker Keyword Tool

This is the free version of the Wordtracker program. As of this writing it allows you to search and display results of up to 100 keywords with their estimated search volume displayed as numbers. Get creative with the tool, and you'll see some good results returned.

Google Keyword Tool

Recently updated to actually give you estimated search volume in statistical numbers, rather then just graphical bars the Google keyword tool has regained favor in my personal opinion. A worth replacement to the next tool which was sadly lost years ago

Backstab the Competition with Keyyword Spy

Keyword spy is a very pretty tool that in addition to being well put togther and graphical, also provides great raw data and numbers. Keyword Spy will allow you to get a good look at the competition, what keywords they rank for and where.

The great thing about Keyword Spy is that it primarily focuses on Pay Per Click Advertising keywords. Basically these are keywords that people wish they could rank for but instead choose the quick way and pay for them. Keyword spy will quickly show you what kind of volume they are getting (so you can tell if it's a poor keyword or good keyword) then you can check yourself and see what kind of competition it would take to rank for that word naturally. This is a good tool since in my opinion you are using a keyword marketing firms research as your own.

Hey you've gotta take the breaks when you can get them.

Nichebot Classic

A wordtracker app with a few easy extras at your fingertips. I debated putting this up here since it's basically a rehash of Wordtracker, however the extras make it worth while. Check it out, and you may find yourself using Nichbot Classic instead.