SEO Search Engine Optimization with IMAG Studios > Outbound Link

Outbound Link

Simply put, an Outbound link is a link pointing away from your website.

There are many legitimate reasons to link to other websites for reasons other then internet marketing or search engine optimization. One thing many webmasters forget is that offering good content is key to retaining customers and visitors on your website.

Of course marketing your website and attracting customers is important, but having a shell of a website will do you little good when your visitors arrive. Offering great outbound links to content on other webpages will add value to your website.

Also having outbound links on your website is natural. When a search engine like Google, Yahoo or MSN sees that you have outbound links to websites that are offering up great content it helps them to build confidence in your own offerings and legitimacy.

This is not to say you should create hundreds of outbound links on your website, but having good targeted outbound links can be helpful. In our work in Automotive SEO Search Engine Optimization for car dealers and in automotive marketing we have found Outbound linking to be especially helpful. Again moderation is the key here, this is just a helpful agent to your visitors and rankings but this alone is no silver bullet.

There are those who refrain entirely from outbound links, they will insist that outbound links waste precious "link juice". Sadly those who covet link juice too highly may drown out in it.