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Local Search Engine Optimization

When most people think of advertising online, they think of reaching an incredibly vast audience around their nation or world. It's true that Internet Marketing will allow you to reach people that were previously out of touch.

Traditional Internet Marketing targeted a global audience. In the Web 1.0 world, this allowed online retailers like eToys to famously reach out and sell to every corner of the nation and world. Competition on the national level is fierce, but for many it was all or nothing.

Internet Marketing today has evolved to realize that many people use the Internet not just to get the lowest price on a product, but also to do research, find reviews and share opinions. They are using the Internet search engines in their daily lives to find products and services - locally - to use in their every day life.

Today when someone needs a plumber, they first reach for their blackberry, Iphone, or computer where they do a quick search for a plumber in their area. Which plumber do you think get's the phone call, the one buried in the yellow pages hidden behind the refriderator, or the one ranked #1 for plumbers in their city online?

Through Local Search Engine Optimization a service company can achieve results that they have not seen in the past. Unlike the yellow pages, the search engine rankings bestow an asumed authority to those in higher positions. Local search engine optimization allows a service company to dominate their own cities of service, and potentially expand into competitive areas that were once out of reach.

Local SEO connects car dealerships with local customers through a combination of local and automotive seo. Local SEO puts a restaurant menu online for people to view and call in lunch orders. It let's out of town visitors or locals looking for something new see positive online reviews about a great place to dine, then a great lounge or club to go and unwind at to have a few drinks. The hippest place in the city where everyone knows about.. why else would they be number one?

Local Search Engine Optimization is sometimes described as geogrpahic seo or targeting, but in the end it's the same thing. With Local SEO a small business can reach it's local audience, drive new customers to their business, and help retain old ones from allowing a tech savvy competitor from stealing them away.

Local SEO is often just as, if not more competitive then national SEO campaigns. Your competition is your neighbor, and only one can be #1. The question is who do you have working every day to keep you there?