Florida SEO Marketing Firm > Landing Page

SEO Landing Page.

Landing pages are well known to those who use pay-per-click marketing. Simply put the landing page is a page designed to accept traffic from search engines, and convert them into signups, or sales.

A landing page is almost always extremely rich in keywords and has ad-copy optimized content to push for a conversion to sale or signup. Landing pages are highly targeted often towards a single demographic of motivated searcher.

A landing page should not be confused with a doorway page the black hat seo technique.

For instance, imagine a mortgage website looking to generate loan applications.

This mortgage website might have a specific landing page for a variety of it's customers. A special financing landing page targeted towards people with bad credit. A bankruptcy landing page for those with past BK's, a top tier landing page targeting people with A++ excellent credit and 0% financing teaser rates.

It may have landing pages targeting families, people looking to refinance their home, people looking for a reverse mortgage, commercial loans, etc. The list of possibilities goes on and on. Each of these pages are highly optimized from an SEO stand point, and while typically landing pages are used for more direct advertising such as Pay-Per-Click they can also in time achieve rankings on their own.

Elements of a Good Landing Page

Style Choices: Personal Sales Letter

You've seen these before. They are frequently used to push e-Books, dating programs and as you've no doubt encountered internet marketing software or end-all solutions. The whole landing page is designed as one long run sentence, designed to lure you in and communicate directly with you, the visitor.

They will frequently include multiple trial closes, build anticipation, promise great reward, take away the reward (if you don't act or follow through), include testamonials, possibly video testamonials (are better) and will contain multiple links along the way to proceed to the checkout or signup page.

These landing pages can put you on a more personal level with someone who decides to engage you. Making this personal connection will increase your odds of a sale or signup, however the long ad copy is not appropriate for every situation.


Someone with excellent credit looking for a great interest rate will quickly loose interest in this style and will click off the page with speed. Also, you don't want to oversell your products or services. If you are not strong at writing ad copy, you shouldn't attempt writing a personal sales letter landing page on your own. I can refer you to several examples of others who do write effective ad copy, often the best form of compliment in the ad world is immitation. You can also hire an expert and save yourself time and frustration with lost sales.



The Clean Landing Page

A clean landing page will have a straight forward professional appearance. Like the personal sales page it will be highly optimized, and include multiple calls to action but will be signifigantly shorter. The focus on this page is right to the point, the signup form or checkout is displayed front and center to be the focla point of the landing page.

Split-Testing your Landing Page

It's incredible the small details that can have a powerful effect on your landing pages. It's important that you constantly test your landing pages to increase their effectivness. A split test is a good point to start.

To split test your landing page, create a new landing page for the same keywords with different ad copy, and appearance. Make small changes at first, and run multiple ad campaigns on those keywords so that they rotate which page is shown when a click-thru is made. Remember not to judge the results after only a few clicks, you'll need to see several hundred click thrus to get a more accurate idea on the kind of results a particular page is getting. It can be expensive.

This will allow you test the effectivness of design changes, sales copy and any discounts applied.

Landing Pages for PPC (Pay Per Click) Advertising and SEO

Landing pages are typically used for ppc advertising campaigns such as Google Adwords, Findwhat, or Yahoo Search Marketing (formerly Overture).

Landing pages can also be used as keyword rich pages dedicated to a single or set of keywords for search engine optimization. A landing page for SEO is different in that it is easy for an inexperienced SEO to over optimize such a page and cross into black areas that search engines consider improper.